Campaign kicks off to rename Denver Broncos

DENVER – Positive, they could be based mostly within the Mile Excessive Metropolis, however some argue the Denver Broncos means much more to Colorado than only one metropolis, and it’s time the workforce’s identify displays that.

A marketing campaign to drop “Denver” from the identify and substitute it with the phrase “Colorado” has begun – and a Commerce Metropolis man is critical concerning the change.

Michael Scanlon needs to see the “Colorado Broncos” displayed on uniforms, Mile Excessive Stadium, and all over the place else the Broncos emblem is discovered — and quick! He based Colorado Broncos LLC and claims to be the driving drive behind the initiative to vary the workforce’s id.

Scanlon contends that since Broncos followers come from everywhere in the state and area, not together with the phrase “Colorado” within the identify slights the workforce’s fan base.

Scanlon is formally launching the marketing campaign for the identify change Wednesday at 10 a.m. on the Yellow Rose Occasion Middle in Commerce Metropolis.

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