CO company amazes with pop-up on sheer cliff

DENVER – A Colorado firm is getting fairly the excitement for reaching new heights with their newest publicity stunt.

Boulder-based mostly Cocona Inc. labored with promoting company WorkInProgress for 2 days to arrange a pop-up store for supplies firm 37.5 on the long-lasting Bastille Crack in El Dorado Canyon, in response to Adweek.

Dubbed the Cliffside Store, the “world’s most distant pop-up” was manned all day lengthy by professional climbers who have been additionally handing out outerwear gear to these climbing Bastille.

The publicity stunt reportedly raised $15,000 for native climbing route enhancements and “goals to attract consideration to the present scorching-button concern of public land preservation,” Adweek reported.

You possibly can watch the pop-up in motion by viewing the video under:

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