DENVER – A Colorado firm is getting fairly the excitement for reaching new heights with their newest publicity stunt.
Boulder-based mostly Cocona Inc. labored with promoting company WorkInProgress for 2 days to arrange a pop-up store for supplies firm 37.5 on the long-lasting Bastille Crack in El Dorado Canyon, in response to Adweek.
Dubbed the Cliffside Store, the “world’s most distant pop-up” was manned all day lengthy by professional climbers who have been additionally handing out outerwear gear to these climbing Bastille.
The publicity stunt reportedly raised $15,000 for native climbing route enhancements and “goals to attract consideration to the present scorching-button concern of public land preservation,” Adweek reported.
You possibly can watch the pop-up in motion by viewing the video under: